Business Challenge:
Develop and execute an inspiring meeting theme and accompanying
support communications for a major mid-year AT&T business conference.

Keenan Creative Forces Solution:
With the underlying and guiding mantra of all stakeholders for this year’s Summit
to “climb every mountain” to achieve results, the agency elected to take the notion literally and
created an event brand icon similar to an outdoor excursion company’s backpack seal,
with a rugged outdoor mountain look and feel. Those graphics were then extended to all
on-site materials and signage, including staging supporting the event.

Client Feedback:
“Many thanks to Keenan Creative Forces for consistently delivering a ‘peak performance’,
executing perfectly on the assignment and providing an earthy feel and warm
texture to the design for our event that inspired attendee interaction.”

— Global Events Director, AT&T