Business Challenge:
Design and execute a breakout session theme and event for a key
AT&T business unit that hewed from the national sales meeting theme, but provided an
engaging platform for the unit to deliver its own agenda.

Keenan Creative Forces Solution:
Created the “The Big PCG Theory”, borrowing unapologetically from elements of the hit
TV show “The Big Bang Theory”, KCF developed a fun and engaging concept theme,
a video utilizing regional VP’s mimicking the TV show’s main characters and finally extending
elements of the TV show set including “the living room” to the onsite event.

Client Feedback:
“With apologies to “The Big Bang Theory”, the agency gave us a sublimely fun and unique theme and
platform for our RVP’s to showcase their acting skills…and motivate the troops for the coming business year.”

— VP of Sales, AT&T Premier Client Group