Business Challenge:
Develop and expand on an inspiring meeting theme that would capture the competitive,
fighting spirit of the National Business executive team.

Keenan Creative Forces Solution:
We wrapped the meeting in a bygone era boxing motif, featuring a real
boxing ring and pugilistic-themed multi-media, including retro posters
touting AT&T’s own Regional VP “Ring Kings”.

Client Feedback:
“We wanted a powerful, motivational theme that reflects the competitive challenge
our team faces, how we combat it and win…and the agency delivered a “knock-out”!

— Global Events Director, AT&T